479: ‘Post More and You’ll Grow’ is Killing People’s Businesses
August 15, 2025
Why Posting More is Silencing Your Business
How AI has changed the rules of social media and why emotional resonance is now the only strategy that works
The Real Crisis: Posting More is Making You Invisible
For years, the advice has been clear: post more, show up more, be more visible. Leaders were told that consistency alone would create traction and sales.
But today, this old rule has become a trap. Algorithms are now powered by AI, and they no longer reward volume. They reward connection.
This means the more you churn out generic posts just to “hit the number,” the more you train the algorithm to ignore you. And the cost is devastating: hardworking leaders are burning out, their content feels hollow, and their belief in themselves is quietly eroding.
The truth is you are no longer competing with other humans in your feed. You are competing with machines that can generate thousands of posts in seconds. The game has changed. And if you keep trying to out-post AI with human effort, you’ll lose every time.
But here’s the hope: while AI can create content, it cannot create connection. That’s where your true advantage lies.
The LOVE-LED™ Shift in This Episode
From: Quantity → To: Emotional Resonance
Fear-led advice says “just post more.” It reduces leadership to volume and teaches you to measure your worth by activity. But this produces only noise, not connection, leaving you and your team exhausted.
The LOVE-LED™ way is different. It recognizes that today’s algorithm is designed to reward depth, originality, and emotional resonance. Success is not about posting more; it’s about posting what actually moves people.
That begins with you. If your content doesn’t move you emotionally, it will never move anyone else. By reclaiming your voice, anchoring your message in your story and your beliefs, and speaking directly to the person you are called to lead, you can create content that cuts through the noise and builds trust.
And here’s the breakthrough: AI can be used not as a replacement for your voice, but as a mirror to reveal it. When used the right way, it helps you see the patterns in your story, clarify your calling, and aim your message at the people you’re meant to serve. This isn’t about beating AI. It’s about using it to become more of who you already are.
What You’ll Leave With
(4:25) Why the old “just post more” strategy is a recipe for burnout in today’s AI-driven world
(8:20) How the algorithm has changed and why likes and views are no longer the measure of success
(10:37) The danger of trying to compete with AI using sheer human effort
(11:45) The three things the algorithm is scanning for now: depth, originality, and emotional resonance
(13:13) Why connection always requires your story, your beliefs, and your leadership — not just facts or promotions
(19:03) How to use AI as a mirror to unlock your voice and reconnect with the leader within you
Listen + Activate
You can’t out-post a machine.
But you can out-connect it.
If you’re ready to stop chasing volume and start creating with voice, this is your shift.
Resources + Transformation Links
Rate + Reflect
If this episode challenged the way you’ve been showing up online, rate the show and leave a review. Your feedback helps other leaders discover a better way.
Then reflect: Have I been posting to check a box, or posting to connect? Write down one shift you will make this week to bring more of your true voice into your content.